From the course: Social Media Marketing: Managing Online Communities

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Best practices for community building

Best practices for community building

From the course: Social Media Marketing: Managing Online Communities

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Best practices for community building

- [Instructor] What are some best practices for building a community online? The first step is getting really clear on who your community is for. What is your reason for building this community? And remember, it's not going to be for everybody. It's for specific individuals that truly resonate with your message. Gaining clarity on this is important for the best practices to come. Choose the right platform. If you're thinking of using a social media platform like Facebook or want the flexibility of an owned platform, understand the fundamental differences between the two. Choosing the right platform will help you better manage your community because it's easy for you to use it and it's easy for your members to use it. Some things to consider is a social media platform allows you to leverage an existing audience. An example is everybody in your group likely is already on Facebook. So getting them over to your Facebook…

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