From the course: Social Media Marketing: Managing Online Communities
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Boosting engagement in your community
From the course: Social Media Marketing: Managing Online Communities
Boosting engagement in your community
- [Tutor] Engagement is a key measurement for how your community's performing. It means that members are finding value in what you post and feel comfortable sharing and networking. Without engagement there is no community. When a community is new or going through a growth spurt, often engagement can fall. Here are some best practices to get it thriving once again. First, what is engagement? It's things like liking a post, commenting on a blog, responding back to an email letter, or your members reacting to a post. Retweeting a tweet is another great example. Some best practices for boosting engagement are to first and foremost, understand the algorithm. Facebook, for example, favors conversation. Instagram will shadowbans specific hashtags. That means it restricts your content to anyone except your audience without you knowing. Understanding your algorithm means that you're working smart, not just hard. And what…
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