From the course: Personal Branding on Social Media
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Boosting a post on Facebook
From the course: Personal Branding on Social Media
Boosting a post on Facebook
- [Instructor] One way to get your message out on Facebook is to boost a post. A boosted post is the easiest ad you can create on Facebook. Typically, you would only select posts with high engagement rates, but there are exceptions. So here we are at Audrey's Topsy Turvy Cake Design Facebook page. Audrey has decided that she has one post in particular that she wants to promote. We see here that there's only one person who's engaged with this post. Even though the engagement on this post is low, Audrey has decided that it's worth it for her to promote this post because it promotes a special in her bakery. In order for Audrey to boost this post, all she's going to do is hit Boost Post. This is a screen that will pop up when she hits Boost Post. The first option she has is to choose her audience through targeting. Audrey will hit Edit so that she can look at the options for her audience. Audrey will now have the opportunity to edit her audience. She'll first start with gender, then go…
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