From the course: B2B Foundations: Social Media Marketing

Build your B2B brand with social media

From the course: B2B Foundations: Social Media Marketing

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Build your B2B brand with social media

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- [Luan] To be a great social media marketer, you need to combine strategic planning skills with creative skills for writing and producing content. You also need to love data, so you can look at what's working and perhaps what's not. In an ever-changing world you need to be agile, able to spot trending topics, and have the confidence to adapt plans and content on the fly. Most importantly, you need to get into your customer's shoes, understand them well, and be the bridge between your organization and meeting your customer's needs. In this LinkedIn learning course, I'm going to talk about the benefits social media can bring to business, especially LinkedIn, Twitter, Facebook, and Instagram. My name is Luan Wise, I've worked in marketing for over 20 years. I'm a chartered marketer, a Fellow of the Chartered Institute of Marketing. Join me in my B2B for social media marketing course. I've got lots of insights, best practices, tools and tips to share with you. So, let's get started planning and creating some great social media content.

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