From the course: Social Media Marketing: Managing Online Communities

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Building your strategy

Building your strategy

From the course: Social Media Marketing: Managing Online Communities

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Building your strategy

- [Instructor] A community, just like your business, needs a strategy. This type of roadmap shows you where you want to go and how to get there. Think of it like your community mission statement. Maybe your reason for starting an online community is to provide exceptional customer service, or you want to better connect with your customers and gather feedback. Maybe brand awareness and brand recognition is really important. Let's dive into building your community strategy. First, choose a platform. You have a couple options. You can choose to use a platform from a social media channel, like Facebook or Instagram, or you can use an owned community platform. That'd be using something like your website, and if you're using WordPress, you would install a plugin like MemberPress, and that would build in that full community functionality. If you're unsure of what platform to start using, to help you decide, consider your…

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