From the course: Facebook for Creative Pros

Choosing a page type - Facebook Tutorial

From the course: Facebook for Creative Pros

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Choosing a page type

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- Now that you understand the benefits of having a page, let's talk about the actual act of creating one. First off, you'll need to log into Facebook and have a valid account. Your personal account is going to be an administrator of the business page and you can invite other people to also have admin or contribution roles. But don't worry that's the only behind the scenes connection between your personal page and the live page. Let me show you how to do this. On the main Facebook page, you'll notice a plus button in the upper right corner click that and you'll see the ability to create. Scroll down and choose page. Now, you need to put in the relevant information about the page itself. Go ahead and put in the name of the page. Choose information about a category. I'll go ahead and choose photography and videography. You can also choose multiple categories here. Then add a short description. You can always go back and add more details later. Then click create page. Now in this case, this page was already claimed so it gives me an error. I'm going to modify that name slightly and try create page. That's taken too. So you're going to need to be clear as you go to build these pages if the URL is available. When you find one that is, it'll create the page. Now, click save and add more details. It'll walk you through the relevant steps. Let's follow the checklist. First, we'll upload some images. I'll click to add the profile photo which is the icon that appears in the circle. Just choose upload photo. And I've already put some of these together inside the exercise files. Let's view these here as icons so they're a little bit easier to see. There we go. It loads it. And I get a pretty good idea of what's happening. Now that's a little tight. So if you are using a square you might have to (mumbles) it a little bit if you're concerned about trimming. But, that's okay there. I'll click save. Next we're going to add the (mumbles) across the top. So I'll add the cover photo, click edit and upload and I'll choose it and it drops it in. You'll see the ability to drag and reposition. The gray area up here is going to be seen on mobile while the other area is going to be seen on all devices. Click save changes. Now I can close that and you see that the page starts to take shape. As we look through, we see some additional steps so I'll continue. It invites you to create some initial content. A welcome post will let people know about your business. You can also choose to invite my friends. Clicking invite friends will let you add some initial people. Choose these folks so that they can start to explore your business and get a few recommendations right away. You can go through and select several people from your friends list or use some of the other list or past events you've put to narrow it down. You'll also note that you have the ability to add some interactivity with the page button. This can be useful if you want to drive people to a website or to another key action. When you go to add the button, it gives you several choices. Notice you could actually receive the ability of phone calls or have it send an email message or a contact form. This allows you to pull the audience from Facebook and take them to a different location. So if you're looking to get calls or visits or emails you can go ahead and create that button right on your homepage. Now, the rest of the steps are pretty straightforward and it's much like having a personal profile page. You're going to want to take the time to populate this with relevant content. There's lots of great examples out there of successful businesses that share content on a regular basis and feel free to explore the photo focus and the red pixel page to see some of the content that we share. This is a way to engage your audience and let them know more about the services you offer or give them a peek behind the curtain.

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