From the course: Social Media for Leadership
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Choosing the right channels and tools
From the course: Social Media for Leadership
Choosing the right channels and tools
- [Narrator] The ideas you're sharing on social media are what's most important, but second to that is where and how you're distributing them to your audience. Your time as an executive is valuable, which is why it is essential to focus on using the social networks that'll have the most impact and embrace the tools that streamline the process. LinkedIn, Twitter, Facebook and Instagram are the social channels best suited for leaders to communicate in real-time with customers, employees, and the public. It's not important to be active on all four, but instead commit to consistently sharing content on the channels you do decide to use, whether that's on a daily or weekly basis. Start by understanding the high-level differences between these channels. LinkedIn is particularly suited for use by business leaders as it's comprised of professionals looking to advance in their career, network and learn about their industry. Leaders that find the most success on the network are usually focused…
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