From the course: Personal Branding on Social Media

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Create a cross-platform plan

Create a cross-platform plan

From the course: Personal Branding on Social Media

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Create a cross-platform plan

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- [Instructor] Your audience may be on different social media networks. At first you might want to stick to one network. Once you've mastered your primary platform decide if you want to expand. Avoid reposting the same content everywhere. You want to try to adapt to each network. Also come up with a plan so that you can post across platforms. This is Audry's Topsy Cake Design page on Instagram. Recently she shared a photo of her Victorian spongecake. She realized that a lot of her ideal customers might want the recipe, so she created a recipe board on her Pinterest page. There she shared a photo of the Victorian sponge cake and linked to a blog post with the recipe. Now any of her ideal customers who want more information about her sponge cake can gather that information off of her blog. Another thing Audry recently did is shared a video of all of her favorite cakes. Here she added photos and created a slideshow. She realizes again that her audience might want more information about…

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