From the course: Social Media for Leadership
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Create a memorable brand
- [Narrator] Most companies blend in with their competitors as they copy what seems to work without adapting their communication strategy and positioning to their own brand. A lot of companies sell similar products which makes it difficult for consumers understand what one brand distinctly offers over another. To avoid that outcome, use social media to differentiate your organization and create a memorable brand by communicating its core values, perspective and visual branding. The leadership at a company are often the architects behind a brand, working to direct what it does and doesn't stand for and its positioning in the marketplace. One of the most effective ways to use social media to stand out is to communicate the social issues the organization is most passionate about. These issues must always relate back to the organization's core values, but can cover anything from supporting LGBTQ rights to sourcing eco-friendly products. For example, a flower delivery company could…
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