From the course: Social Media for Video Pros
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Cutting through the hype
- When it comes to social media, there's a lot of hype. And a lot of people get twisted up into all sorts of fits over what's more popular than this or that, or platform wars. I'm going to tell you, it really doesn't matter. Let's break it down a little bit. First up, we had social media forever, the newspaper and magazines. This is where I started publishing. I began publishing a music magazine back in the early '90s. Getting our content out into clubs, covering articles in the underground music scene in the Midwest. It was great. Publishing books and hitting a broad audience, sharing knowledge, this was a great opportunity and allowed for getting content out there. Video background has also been an excellent tool. We've gone from expensive tools, like satellites and video cameras and decks costing more than automobiles, to the ability to make compelling content with action cameras and smartphones. That's not to say a…
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