From the course: Social Media for Leadership

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Direct the narrative

Direct the narrative

From the course: Social Media for Leadership

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Direct the narrative

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- [Instructor] The C-suite's personal use of social media can have a significant impact on their brand as a leader and their company's interests. Why? According to Edelman, 84% of people expect CEOs to inform conversations, policy debates, and weigh in on relevant societal issues. One of the best use cases for the C-suite to embrace social media is directing the narrative about themselves and their organization. With consumers, employees, the media, and competitors sharing their opinion, it is essential that a company's leadership is an active contributor to the conversation, otherwise others will tell your story for you. Drive the narrative on social media by regularly communicating the social issues your organization is passionate about, company news, and your opinion on the industry. For example, Hamdi Ulukaya, the CEO of Chobani, the yogurt company, tweets about how his organization embraces employees of all backgrounds. Through his comments about immigration policy in the US and…

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