From the course: Social Media for Leadership
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Drive the industry
- [Instructor] Becoming the leading company in your industry requires that you consistently communicate engaging information that informs, educates, and disrupts the status quo. And embracing social media can help your organization share your ideas one at a time to slowly build the authority that drives your industry, here's why. Establishing your company as a thought leader in the marketplace isn't an overnight process. It requires an ongoing dialog that reaches your audience across multiple touch points with useful information that consistently showcases your expertise on a subject. Social media is the ideal vehicle for not only starting this conversation with customers, but continuing it in the future as customers can choose to subscribe for more messaging. Other outlets don't give companies the opportunity to reach their customers again without spending a significant amount of money, like investing in a billboard or banner ads. Besides allowing for regular communication, social…
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