From the course: Social Media for Leadership
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Embrace the PR advantages
- [Instructor] There's no way to fully control the public's opinion of your organization, but with the support of social media, you can direct the conversation like never before. PR professionals have long partnered with the media to craft the image of their company, but social media now allows for many more voices to be heard. In a sense, a company now has more control of how they're perceived as they can chime in and share their perspective whenever they please. In other ways, they have far less control as everyone has their own platform to share their opinion of the company, and potentially shift the conversation. Using social media strategically allows you to identify how consumers feel about your organization, add your opinion to the discussion, and respond when necessary. The ability to take a step back and listen to what customers are saying is a major advantage of embracing social media, By reviewing these conversations, you'll be able to get a stronger sense of how customers…
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