From the course: Facebook for Creative Pros

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Evolution: Transitioning from personal to business

Evolution: Transitioning from personal to business - Facebook Tutorial

From the course: Facebook for Creative Pros

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Evolution: Transitioning from personal to business

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- People still use Facebook for all sorts of nonsense, status updates, keeping up with their relatives, playing games, but, more and more, people are starting to use it as a business platform. It's becoming a way to showcase their portfolio or to find prospective clients. It's a way to keep up with folks and even customer service. Right now, Facebook has about 2.2 billion monthly active users. That's a lot of people. An active user is described as someone who logs in and makes status updates during the month. Now, if you break that down, it's still very impressive when you go to a daily basis. About 1.62 billion people a day are posting to Facebook. That means they're logging in every single day and adding content to their Facebook timeline or feed. Now, this means that these people are logging in to post things, interact with content, like something, re-share it. And that basically means that about 2/3 of the…

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