From the course: Social Media Marketing: Managing Online Communities
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Finding your brand influencers
From the course: Social Media Marketing: Managing Online Communities
Finding your brand influencers
- [Instructor] An influencer is anyone with a relatively large online following. This can include people like mainstream celebrities Kendall Jenner, niche celebrities like dog trainer Cesar Milan, leading industry authorities like Marie Forleo, and bloggers with highly engaged communities in their niche like Jillian Harris. Influencer marketing is a process of partnering with key influencers in a niche. The aim is to get your business in front of their audience. And did you know the number of influencer posts on Instagram doubled in 2017, reaching more than 1.5 million in total? Influencer marketing is growing. There's a couple ways you can work with influencers to grow your community. First, you can attract them into your community, or you can partner with them to promote your community. An example is after Super Bowl 51, Lady Gaga posted an Instagram of herself in the doorway of a lavish house with a caption, "Thank…
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