From the course: Social Media for Leadership
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Generate sales
- [Instructor] Social media is a multifaceted marketing channel, as it can help your organization accomplish vastly different goals at once, one of which is driving sales. Many companies make the mistake of regarding social media as solely a medium for generating brand awareness. But in reality, social media also drives conversions for companies in the long term. Social is often one of many touchpoints a customer has with a brand before making a purchase. And that's how social media earns incremental revenue for companies by assisting other marketing channels in driving a conversion. A conversion from social media can happen in a variety of ways, as there's no single path to purchase. For example, a customer might hear about a new product in the news and decide to Google it to do more research on the company site and read other write-ups on the product. A few days later, the same person might be served banner ads about the product on their favorite blog, but they decide not to click…
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