From the course: Social Media for Leadership

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Get promoted by the company's accounts

Get promoted by the company's accounts

From the course: Social Media for Leadership

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Get promoted by the company's accounts

- [Instructor] Supporting your company on social media should work both ways, as the organization's accounts on these networks should occasionally promote what you're sharing as well. The goal here is to bring attention to your messaging and build your own following through the promotion of what you're sharing on social media from the company's accounts, like how the investing company Betterment regularly retweets the tweets of employees to promote their insights, their attendance at a company event, and when they speak at an industry conference. The goal is to drive visibility to what leaders are sharing on social media while at the same time helping to humanize the company by prominently featuring real voices behind the brand. Require that your company's accounts occasionally promote your professional posts and others from key leaders at the organization as part of a mix the content being shared. In most cases, the company is likely to have a larger, more engaged following on social…

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