From the course: Advanced Facebook Advertising
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How to audit a Facebook Ads account - Facebook Tutorial
From the course: Advanced Facebook Advertising
How to audit a Facebook Ads account
- [Instructor] When you inherit a new Facebook Ads account, how do you quickly check the health of that account? We're going to cover the first three things you should look at. First thing I was looking at is the funnel economics to the account. So from the amount you spend on advertising, how many people clicked on the ad and then eventually purchased all the way through the purchase funnel? This is really important to look at because if you get a good understanding of the unit economics of the business, and you break that down by ad set, then you'll be able to understand where you're wasting your budget. So we can see this as an e-commerce business because when we hover over the results, we can see that we're driving website purchases. We also have the add to cart as well. In order to get the view we need, let's go to columns. And then we're going to go to customize columns. I'm going to get rid of these columns on…
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