From the course: Personal Branding on Social Media
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Identify your strengths
From the course: Personal Branding on Social Media
Identify your strengths
- [Instructor] A goal you should have for your personal brand is to capitalize on your strengths and skills while serving your ideal client. This allows you to feel excited about your work while leaving your client in a better position than they were before they met you. One way to gain perspective on your strengths is to examine your LinkedIn profile. So here we are at Audry's LinkedIn profile. What she's going to do is review her past experience and education to get perspective on her strengths. She scrolls down to her experience and education section and we see that she's worked a lot with pastry and cake design. In education we notice that she was educated at the culinary academy, but she also has experience as a graphic designer. After gaining that perspective Audry realizes her strength is working with pastries, however another skill of hers is graphic design. She recognizes that custom cakes that incorporate elements of graphic design is something her ideal clients will…
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