From the course: B2B Foundations: Social Media Marketing

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Instagram for B2B social media marketing

Instagram for B2B social media marketing

From the course: B2B Foundations: Social Media Marketing

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Instagram for B2B social media marketing

- [Instructor] Instagram for B2B social media marketing. Instagram is part of Facebook's family of apps. In 2016, this photo and video sharing app added business accounts that have advanced functionality for running ads and access to insights data to measure how things are working. Instagram's goal is to help companies reach their audiences through captivating imagery in a rich visual environment. Is a great platform for creating awareness about your business, to meet and interact with potential and existing customers, to educate people about your business, your products, and services, and also to humanize your brand by going behind the scenes. Instagram is all about visual content. For B2B companies, you can showcase your products or demonstrate your services. It's a great place to show your team and what it's like to work for and do business with your company. There are four places where you can share content on…

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