From the course: B2B Foundations: Social Media Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Introduction to B2B marketing
From the course: B2B Foundations: Social Media Marketing
Introduction to B2B marketing
- [Instructor] An introduction to B2B marketing. Do you know the key differences between B2B and B2C marketing? And the extra elements you need to include when marketing a service rather than a product? Understanding the unique characteristics of these different types of marketing can be a real barrier for many marketers. So, we're first going to look at the key features and set the scene for marketing your business using social media. If we start with business-to-business, or B2B marketing, which is all about introducing and selling your products and services to other businesses. It might be computer hardware. It might be computer software. It could be other services such as finance, law, or business consultancy. Products and services purchased for business use, aside from basic stationary and kitchen supplies, involve a much greater level of decision-making and inputs from several people within the business. In fact…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.