From the course: Personal Branding on Social Media

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Laying the foundation

Laying the foundation

From the course: Personal Branding on Social Media

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Laying the foundation

- [Instructor] For this course, I'll demonstrate using the social media platforms of Audry Topsy, a creative cake designer and owner of Topsy Turvy Cake Design. Audrey is interesting in expanding her personal brand on social media. But before we start discussing how to create a personal brand, you need to know a little bit more about each social media network. If you think you'll be using a lot of photos, graphics, or even infographics, you want to check out Pinterest and Instagram. On Pinterest, you can create boards with names and categories for photos. So here on Audry's Pinterest page, we see that she's created boards for a cake design, birthday cakes, recipes, and wedding cakes. If we head over to Audry's Instagram page, we see that she's sharing photos on that social media site. On Instagram, you can also share videos long or short, and go live behind the scenes. For videos less than a minute, you can put them directly on the News Feed. If you're interested in sharing longer…

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