From the course: Social Media Marketing: Managing Online Communities
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Measuring your community's growth
From the course: Social Media Marketing: Managing Online Communities
Measuring your community's growth
- [Presenter] People often ask me, how do you measure your success for online community building? The biggest challenge in measuring your efforts is that you're striving to form and create valuable relationships. And how do you measure those relationships? It's important to have the right metrics in place so you know when your efforts are working to build your community, and when you might need to take strategic action to better support your growth and experience for your community. A healthy community affects your business's bottom line. And you might look at these four measurements on how your community is doing. First, increasing retention. That's both customers and employees. It's improving customer satisfaction, perhaps you're getting less product returns and better reviews. That it's boosting sales and that your bottom line is increasing. And finally it's increasing brand awareness and product recognition.…
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