From the course: B2B Foundations: Social Media Marketing

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Mistakes to avoid when creating content for B2B social media

Mistakes to avoid when creating content for B2B social media

From the course: B2B Foundations: Social Media Marketing

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Mistakes to avoid when creating content for B2B social media

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- [Instructor] Mistakes to avoid when creating content for B2B social media. Don't we all see content online that makes us flinch? Simple mistakes such as wrong spellings or poorly cropped images? Wonder how it ever got through an approvals process? It's really important to pay attention to every detail, check spelling, grammar, make sure links work, check every post if it's scheduled and when it goes live. Big mistakes I often see in social media content are fake news and clickbait headlines on posts. They're a big turnoff. They won't convert well if you don't have substance behind the headline. Timely content is great, but getting involved in high profile news stories that just aren't relevant to your business, isn't cool. It's called news jacking and it can really damage your brand reputation. But by far, the biggest mistake I see on social media, particularly in B2B, is forgetting the call to action. You need to let…

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