From the course: Facebook for Creative Pros
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Posting content to advertise - Facebook Tutorial
From the course: Facebook for Creative Pros
Posting content to advertise
- When you're using a business page, it's possible to actually selectively choose content that you want to pay to advertise. This is content that you want to put actual dollars behind to reach more people, or to make sure that they actually show up on their Facebook feed on their pages. This works well, because it's going to allow you to drive some more traffic. Let me show you how it works. Let's start by going to a page that I manage. When you're logged in to your page, you'll see some content on the left-hand side. What you want to take a look at here is Publishing Tools. This is going to show you all of the content that you've previously uploaded. Now, depending upon when you log in, you may see publishing tools or Creator Studio. I'm going to migrate to the newer one that's going to become the standard toolset. But what we're looking to do here is take advantage of all of the content we've uploaded to a business…
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