From the course: Social Media Marketing: Managing Online Communities
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Promoting your community
From the course: Social Media Marketing: Managing Online Communities
Promoting your community
- [Instructor] You've worked hard to build your community online. Now, the next step is to start promoting it, and letting people know who you are. This will help grow your community, as well as begin to promote the brand itself. Often, we fall into the trap of build it and they will come. But the truth is, you'll have to make some effort to start promoting and creating buzz around your community. Don't be afraid to let the world know your community exists. We're going to cover some promotion best practices, that sending invites out to your network, working with a short video, creating a hashtag, sending out an email newsletter, and joining other similar communities. Let's go over sending invites. Consider sending a thoughtful email or direct message to prospective members with a link to join and an overview of what your community is all about. There's an option within Facebook to send out invites directly from your page or…
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