From the course: Social Media for Video Pros
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Protecting your reputation
- As you begin to build your online presence, it's important that you pay attention to your social identity. It's very easy for someone to take your name and start to use it in other places, particularly if it's a company name or even your name as an individual. Now, if it's possible, particularly for a company name, be sure to file a trademark. This way if someone starts to use your name, you can claim it or have some legal ground to stand on. For example, I see that the word Photofocus, which lines up to a website we publish, is used by both a makeup company and some people in the photography space. I have had to enforce my trademark for people that are using it when it comes to photography uses. Now, a great website to look at is Namechk. This allows you to search over multiple social media platforms and see if the name is in use. This way you can easily grab it, and set up accounts on other platforms you might…
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