From the course: Advanced Facebook Advertising

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Reporting on click and view attribution windows

Reporting on click and view attribution windows - Facebook Tutorial

From the course: Advanced Facebook Advertising

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Reporting on click and view attribution windows

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- [narrator] Your performance on Facebook can vary wildly depending on the attribution window you select. Let's learn how to report on and choose your click-through and view-through windows. So I've just selected one campaign to make it easier to see. And you can see that we have the seven-day click and one-day view window, which is the default on Facebook now. So I'm going to go to Columns and then go to Customize Columns, and this is where I can bring in the different attribution windows. So I'm just going to add in one-day view, seven-day view, 28-day view, one-day click, seven-day click, and 28-day click. And what this shows us is how many purchases we had from these different buckets. So remember the default is seven-day click and one-day view. And if you add those two up, then it does equal 87, which is what we have here. So you can see that we had one-day view is 71 purchases. And then we had 16 purchases from…

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