From the course: Social Media for Leadership
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Resolve misconceptions
- Far less serious than a PR crisis, misconceptions about a company arise all the time. Through the strategic use of social media, a company executive can quickly dispel myths, change the tone of the conversation, and correct a misunderstanding before it gets worse. Often, misconceptions about a company arise in the media from competitors, or customers. These sometimes require that a leader chime in on social media to reach a wider audience with a goal of explaining the situation from their perspective. For example, Meg Whitman, the former CEO of Hewlett-Packard, decided to respond on Twitter to rumors circulating in the media about her considering a role at Uber. Her goal was to end the speculation about the next steps in her career, and remove herself from the ongoing conversation, which she did successfully by publicly addressing it. Most of the time, misinformation is discovered on social media, which is an opportunity for leadership to respond directly to the false claims at the…
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