From the course: Social Media Marketing: Managing Online Communities

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Scaling your community

Scaling your community

From the course: Social Media Marketing: Managing Online Communities

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Scaling your community

- [Instructor] Figuring out how to scale your online community is a great problem to have. It means that your community is growing very quickly. You'll know that it's time to scale your community when you begin to encounter growing pains. These are things like not having enough time to respond to all the comments on your Facebook group, rising level of spam or maybe all the new traffic to your blog is causing your server to go down. Growing pains are inevitable and are great indicators of issues that need to be addressed. Scaling may be necessary as your community grows. Here are some ways that you can start scaling your own online community. We're going to go over remembering your why, your community guidelines, considering a dedicated community manager role, creating subgroups, training your team, and outsourcing content. First, remember your why. Take a step back and remember who your community is for and your guiding…

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