From the course: Social Media for Leadership

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Select a strategic engagement schedule

Select a strategic engagement schedule

From the course: Social Media for Leadership

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Select a strategic engagement schedule

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- [Instructor] While what you're sharing on social media is the most important factor to keep in mind, how often you're posting does have a significant impact as well. The algorithms that surface posts on most social network consider how often an account is publishing content among many other factors. Not to mention, it's very easy to forget about someone on social media unless they are sharing content regularly, building a cadence of what type of information to expect from them on a regular basis. The algorithms that surface posts on most social networks consider how often an account is publishing content among many other factors. Not to mention, it is very easy to forget about someone on social media unless they're sharing content regularly, building a cadence for what type of information to expect from them. And that's why sharing consistently on social media matters. The best way to avoid falling short is to set a specific schedule for how often you'll be publishing. You're more…

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