Setting SMART objectives for social media

Contents

• Introduction Introduction

  • Build your B2B brand with social media

    1m 5s
• 1. B2B Marketing 1. B2B Marketing

  • Introduction to B2B marketing

    4m 32s
  • The B2B customer

    2m 35s
  • The benefits of social media for business

    3m 43s
• 2. Social Media Platforms for B2B Marketing 2. Social Media Platforms for B2B Marketing

  • How to choose which social media platforms to use for your business

    2m 57s
  • LinkedIn for B2B social media marketing

    2m 19s
  • Facebook for B2B social media marketing

    2m 37s
  • Instagram for B2B social media marketing

    2m 58s
  • Twitter for B2B social media marketing

    3m 3s
• 3. Using Social Media for B2B Marketing 3. Using Social Media for B2B Marketing

  • Generating awareness for your business with social media

    2m 25s
  • Engaging and nurturing business audiences with social media

    2m 37s
  • Using social media search to find new business prospects

    3m 7s
  • Using Facebook and LinkedIn groups to find new business opportunities

    2m 41s
• 4. The Importance of Content for B2B Social Media Marketing 4. The Importance of Content for B2B Social Media Marketing

  • The importance of content for B2B social media marketing

    2m 56s
  • Defining the key messages for your B2B social media marketing content

    5m 8s
  • Creating a social media content calendar for your business

    3m 39s
  • The importance of thought leadership content to B2B social media marketing

    2m 49s
  • The anatomy of great B2B social media content

    4m 38s
  • Mistakes to avoid when creating content for B2B social media

    2m 32s
• 5. B2B Social Media Marketing Best Practice 5. B2B Social Media Marketing Best Practice

  • The importance of social media listening for B2B marketing

    3m 13s
  • B2B social media marketing best practices

    2m 33s
• 6. Management Tools to Help with B2B Social Media Marketing 6. Management Tools to Help with B2B Social Media Marketing

  • Managing the potential risks of B2B social media marketing

    3m 32s
  • Tools to help manage B2B social media marketing

    5m 3s
• 7. Measuring Your Success with B2B Social Media Marketing 7. Measuring Your Success with B2B Social Media Marketing

  • Setting SMART objectives for social media

    1m 52s
  • How to measure social media marketing ROI

    3m 10s
  • Tools to help measure success in B2B social media marketing

    3m 55s
• Conclusion Conclusion

  • Build a business case for social media

    59s