From the course: Social Media for Leadership
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Showcase innovative expertise
From the course: Social Media for Leadership
Showcase innovative expertise
- Being a CEO doesn't automatically mean you're a thought leader. Expressing original ideas on how to build a better company, solve key issues, or move an industry forward is what cultivates thought leadership. Social media is uniquely suited to position you as a thought leader because it allows you to share your expertise with an audience one message at a time for the long term. What most leaders get wrong is that it's not usually a single video or a tweet that builds a person's reputation as an innovator, but a consistent commitment to sharing their ideas. Like how Winnie Sun, the managing director at a financial consulting firm, shared short videos on Twitter and LinkedIn on a weekly basis on how to better manage your finances. She provides tips on how much money a person might need to retire at 65, ways to budget for a wedding, techniques for getting scholarships for college, and more. Her advice answers commonly asked questions, it's easy to digest, and is suited to serve her…
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