From the course: Advanced Facebook Advertising

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Split testing ad creative using Test and Learn

Split testing ad creative using Test and Learn - Facebook Tutorial

From the course: Advanced Facebook Advertising

Start my 1-month free trial

Split testing ad creative using Test and Learn

“

- [Instructor] The key to improving performance is testing new creative but there are multiple methods to use. Let's walk through when it makes sense to use Facebook's test and learn feature to split test versus using alternative options. So by default, when you put multiple ads in an ad set Facebook will optimize to find the one that performs best but this can be pretty extreme. And some people worry that Facebook decides too quickly against an ad that isn't performing. If you leave some of these ads that perform for a little bit longer potentially they would have caught up to the one that Facebook picked and maybe even surpassed it. Also, when you work really hard in an ad it's really painful to see that it didn't get more than a handful of impressions. So to give your ads more of a fair chance you can run the split test. The way you would do that is if you select one of the ads or if you select one of the ad sets you…

Contents