From the course: Social Media for Leadership

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Taking the lead on social media

Taking the lead on social media

From the course: Social Media for Leadership

Start my 1-month free trial

Taking the lead on social media

- That's it. You've completed this course, and now you're more prepared to embrace social media as a leader at your organization. Whether you'll be sharing company news on a regular basis, disputing misinformation, or discussing the principles that drive your leadership approach, social media is a dynamic tool to accomplish those objectives and more if used purposely. It is essential that you integrate social media into your communication practices with a clear strategy in mind to gain the full benefits and avoid the pitfalls. The next step is to create an action plan for how you'll put my recommendations into practice by using the worksheet I've provided with this course. Remember that the strategies I've discussed here cover a wide range of opportunities a leader has for using social media effectively. But that doesn't mean you have to use them all. Pick and choose which tips and use cases make sense for you as a leader and adapt them to your company's goals for the marketing…

Contents