From the course: Facebook for Creative Pros

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Targeting a prospective audience

Targeting a prospective audience - Facebook Tutorial

From the course: Facebook for Creative Pros

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Targeting a prospective audience

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- Let's go ahead and create an ad from scratch now and target a specific audience to promote a business on Facebook. There's many different ways of doing this, including loading up new content or using some of your existing content. What I want to do is promote my photography site, Photofocus. So you navigate to the page itself, and in the left hand column, you'll see AdCenter This is going to give you a streamlined view. If you need advanced controls, clicking the plus button and choosing to create an ad over here will take you to the more advanced Business Manager. Let's go to the streamlined view here, though, with AdCenter, and we could choose to create an ad. Now you're presented with many goals. What is it that you want to accomplish? And you'll see simple options in here, like boosting a particular post or drive more website traffic, collect more leads, go ahead and drive a particular sale. There's many ways of…

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