From the course: Advanced Facebook Advertising

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Tracking server-side events with the Conversions API

Tracking server-side events with the Conversions API - Facebook Tutorial

From the course: Advanced Facebook Advertising

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Tracking server-side events with the Conversions API

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- [Narrator] With server-side tracking it's possible to use the Facebook conversions API. This lets you capture conversion events that Facebook otherwise would have missed. And lets you fire events that might happen after the user left your website like transactions refunded or deal signed. I must warn you this is an experimental new feature with not much official documentation, how to set it up. So what I'm showing you is likely to change. My goal is to show you what's possible right now so you know where to start if you want to set this up. We're going to take a look at doing this in the Facebook Graph Explorer where you typically run this code on the server. Or use native integrations offered by platforms like Shopify. One thing I recommend is using the Facebook Payload Helper. This is going to help you build the payload without making any mistakes so you know it's in the right format to send to Facebook. So if you…

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