From the course: Personal Branding on Social Media
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Twitter ad basics
- [Instructor] If you're trying to get your personal brand out there on Twitter, you should consider using ads. In general, you want to promote tweets that have a high engagement rate. So here we are at Topsy Turvy Cake Design's Twitter page. Audry's looking for a tweet that she wants to promote. If you're trying to get your personal brand out there on Twitter, you should consider using ads. In general you want to promote tweets that have a high engagement rate. So here we are at Topsy Turvy's Cake Design Twitter page. Audry is looking for a tweet that she can promote. Audry's trying to decide if the post from November 28th is a good post for her to promote. The first thing that she wants to do is test whether it has high engagement. Posts with high engagements tend to be ones that are cheaper to promote. To determine the level of engagement on each post, Audry will add the number of replies, the number of retweets, and the number of likes. She'll then take the sum of those three…
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