From the course: Social Media for Video Pros
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- Over the years, Twitter's reach has continued to decline. But the caliber of user, in general, remains very high, reaching the wealthiest, most educated, and most socially engaged users. It's a great platform for driving information. With Twitter, one of its strengths is that it's micro-blogging, very short post, very similar to a text. There is a limited character count. It used to be 140, but they've bumped that up significantly. It's really tied though to inserting links like photos or videos, and it's a great way to let people follow brands. It's a very one-way medium. You follow the brands, people, and products you like and they don't have to follow you back. It's essentially a quick publishing service. This makes it easy for brands and fans to stay connected. You can also embed Twitter on a blog or a website. It makes it easy for people who come to your site to subscribe for frequent updates. It's also…
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