Probably exactly what most folks are looking for to get started with social media marketing and don't understand the different platforms very well. Takes standard marketing ed and just applies it to the specific use-case of social media. Understates how much you can do with platforms for free, but covers some strategies that actually do not cost money, or have a very minimal cost.
No discussion of accessibility. It's probably not surprising that, therefore, that most of the video text is exactly where captions go making his text impossible to read and the captions difficult to read. If accessibility is an area of concern for you as a business, this won't help you at all.
Social Media Marketing for Small Business
With Martin Waxman
Liked by 422 users
Duration: 33m
Skill level: Beginner
Released: 9/6/2023
Course details
What does it take to be successful at social media marketing? Find out in this course, as digital marketing expert Martin Waxman helps you to develop and implement a social media marketing strategy tied to your business goals. Martin shares definitions, strategy best practices, and tips for key activities like goal-setting, identifying and training your team, finding your customers online, and writing an action plan. He also outlines what content to publish where, how to publish it, and how to measure your success. Done well, social media marketing can help your small business build better relationships with customers.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Erika Franz
Erika Franz
Admissions Counselor, Author
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amarachukwu ifeanyi
amarachukwu ifeanyi
Copywriter @ Self-employed | Email Marketing Expert
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Vihang Sarfare
Vihang Sarfare
Business Development/Marketing Manager | Digital Marketing | Business Analyst | HDFC RED | AMERICAN EXPRESS | Cricket Analyst | Pod Shaver Hobbyist |
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units