From the course: Facebook for Creative Pros

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Using Insights to understand your social media reach

Using Insights to understand your social media reach - Facebook Tutorial

From the course: Facebook for Creative Pros

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Using Insights to understand your social media reach

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- Now that you've already built a page and have an idea on the role of pages, let's talk about how you can learn more from your audience. Once a page has been up and running for a while, you have the ability to see Insights. When you visit your page, you'll see in the left-hand column the ability to manage. Insights is one of the categories. This gives you information about your web pages visitors, people that come to your Facebook page. I could see, for example, that page views have been going up in the last seven days and that our posts are reaching people. Now during the holidays that dipped a little bit not surprising. Less people have been fully engaging even though more people have casually visited. I do get an idea that people are liking the page and what's happening as far as followers that we're continuing to grow and add new people. What you'll notice is you have the ability to control this. So you can take a…

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