From the course: Social Media Marketing: Managing Online Communities
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
What is community management?
From the course: Social Media Marketing: Managing Online Communities
What is community management?
- [Narrator] In our busy world, despite being so connected by social media, texting apps, and the internet, we're lonelier than ever. That means individuals are looking for new and meaningful ways to connect. A community does just that. It provides its members with a feeling of belonging and a network of people they can connect with. That's why so many brands today are focusing on building online communities for their customers, employees, and fans. A great quote talking about online community and community management is this one. "Community management brings your brand to life online, "like there's a real person "with a real personality behind real interactions," and that's what community building online does. It provides you the ability to serve your customers at a deeper level. You can provide fast customer support in real time. You're able to connect with your members and connect them with each other, so that…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.