From the course: Social Media for Video Pros

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What to post

What to post

From the course: Social Media for Video Pros

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What to post

- Let's move on to some specific tactics. We'll start with writing effective copy for social media. Here are a few practical tips. Now in your case, it's all about getting people to watch your content, but without words, your content isn't very discoverable. Great descriptions, great headlines and keywords are pretty important if you want to drive eyeballs. So when you write for social media, keep some of these things in mind. First up, people scan, they don't read word for word. So having keywords or occasionally bolding items or formatting the text makes it easier for them to find things. The use of headings, subheadings and bullets. Always put the most important information upfront. Unlike a video which can have a dramatic finish, you have to apply more of the inverted pyramid model of traditional journalism where you lead with the most important information right away. Always use headlines and subheads. The use of…

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