From the course: Social Media Marketing: Managing Online Communities
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Why build your own community?
From the course: Social Media Marketing: Managing Online Communities
Why build your own community?
- [Presenter] Online communities are a powerful tool for your business. As you look at creating a community, it's really critical to understand the overall benefits and which ones are the most important for your business. Some of the benefits of developing an online community include the ability to gather feedback and ideas. These are ideas from your customers who know your brand really well. And you can create real conversations where you can solicit this really critical feedback. You're able to provide support and customer service. People now have an expectation that they can go online and if they're having an issue with a brand, they can post it on their Twitter or their Facebook, and then they expect a response. An online community helps you provide the support and customer service when your customers need it. Another benefit is the increasing of brand and product awareness. As you build that community you have members…
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