From the course: Advanced Facebook Advertising

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Working with machine-generated creative (MGC)

Working with machine-generated creative (MGC) - Facebook Tutorial

From the course: Advanced Facebook Advertising

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Working with machine-generated creative (MGC)

- [Instructor] To maximize performance on Facebook ads you need to be constantly testing lots of ad variations and it can be expensive to produce these assets. The most advanced Facebook advertisers are starting to experiment with machine generated creative or MGC. To create text, image and even video assets at scale. However, working with AI can be a little bit different to the normal creative workflow. So let's discuss how to work effectively in this new era. For the purposes of this video, I'm going to be using pencil which you can find it, trypencil.com. Although there are other MGC tools available. One common misconception is that AI can generate ads for nothing. Actually you need pretty good assets to get great outcomes from MGC. Typically this means a brand kit, which is your logo, brand colors and fonts, as well as different video and image assets for the AI to use. When shooting video for the usage of MGC…

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