From the course: B2B Foundations: Social Media Marketing

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The anatomy of great B2B social media content

The anatomy of great B2B social media content

From the course: B2B Foundations: Social Media Marketing

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The anatomy of great B2B social media content

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- [Instructor] The anatomy of great social media content. Creating a post for social media that captures attention and stops the scroll is harder than it looks. The number of characters you can use is limited and different for each platform. The size of images you can use is also different for each platform and there's file size limits too. So, these things change all the time. Why not create yourself your own checklist to refer to when creating your content? There is no rule book, but there are some best practice guidelines, and here's my top tips. First, be personable. Use words such as you, we, and us, as it can show your audience that you're on their side. Keep it real by using real language. You might have tone of voice and design guidelines for your business already, so look to them when you're creating your social media content. Avoid capital letters unless you want to look like you're shouting. Use good…

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