From the course: Delivering Video to Facebook Live

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The benefits of Facebook Live

The benefits of Facebook Live - Facebook Tutorial

From the course: Delivering Video to Facebook Live

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The benefits of Facebook Live

- When I discuss Facebook Live with a lot of folks, there's a little bit of a concern as to, why another platform? Why would I go to Facebook Live because they're so late to the game? We already have YouTube and YouTube Live and people have been offering streaming media for years through many different sites. Well, Facebook did come late to the game just like they came a little bit late to the video game as well. But due to Facebook's very large size and built-in audience, live streaming on Facebook has been incredibly successful. So, the main benefits of Facebook Live is the ease of use of the platform and the audience that's already there. So, things to think about. First up, it's a great way to connect with customers and clients. Chances are, you're already connected with customers and clients as well as personal friends on Facebook. After all, it's the number one social network and four out of five adults already use it, so there's a high likelihood that you're already gonna…

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