From the course: B2B Foundations: Social Media Marketing

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The importance of social media listening for B2B marketing

The importance of social media listening for B2B marketing

From the course: B2B Foundations: Social Media Marketing

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The importance of social media listening for B2B marketing

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- [Narrator] The importance of social media listening. My favorite quote is from Stephen Covey's "7 Habits of Highly Effective People." He said, "Most people do not listen with the intent to understand, they listen with the intent to reply." Which is so true. When working on social media, most of our time is spent planning and posting content. But there's proactive ways of using it as a way to gather information and discover opportunities. Social media listening is when you use social media to find information that's of value to your business. Find conversations that you can get involved in to be helpful, and to introduce your products and services. Listening is a bit more detailed than monitoring your own accounts for mentioning and responding to notifications. It's proactive rather than reactive. For example, we could listen for people that complain about a competitor's product or service. This could give us the…

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