From the course: Social Media for Leadership
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Be mindful of resource allocation
From the course: Social Media for Leadership
Be mindful of resource allocation
- [Instructor] A company's social media use tends to become an afterthought when it's not made a priority by leadership, often due to a lack of time or not enough resources being allocated. Same goes for your use of social media as a leader which is why it is so important to identify what support you'll require to execute your goals on these channels. Most often an executive doesn't have enough time to commit to social media in a meaningful way, thus needs to get support from the communications or marketing team. Did you know that Mark Zuckerberg, the CEO and founder of Facebook, has more than a dozen employees helping to run his public Facebook page? While that might work for him, most of the time you'll likely only need the support of one person on a part-time basis to act as your ghost writer on social media to save you time. They can work closely with you to map out your editorial calendar, get your response to important news and updates, and then translate your insights into…
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