From the course: Social Media for Video Pros

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A working definition of social media

A working definition of social media

From the course: Social Media for Video Pros

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A working definition of social media

- Before we dig in too deeply, let's go over a working definition of social media. I find that when I talk to different professionals, they often have different opinions, and you and I being on the same page will help us both get more out of this course. So social media is this great evolution of content. It's the fact that we can now publish photographs, audio, video, text content, and engage with others. It makes it easy for people with similar passions to connect and to form real world communities in an online environment. I liken it to a cocktail party. Now, at a cocktail party, this is a chance for people to get together and socialize. It tends to be the sort of thing that people in a similar profession gather at and often there are business opportunities that arise. Sure, you could enjoy seeing people that you consider friends and catch up and share information, and you could talk about things that are on your mind…

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